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Apple’s iMessage-based Business Chat feature is getting a big expansion today through internet store provider Shopify, which is adding support for the feature through its existing Shopify Ping customer communication app, viaEngadget.

For Shopify-based businesses already using services like Facebook Messenger for communicating with customers, it’s much not much more of a lift to add iMessage support. Support for the service means that they can add in a new avenue for interacting with people who might not be on Facebook, but who are still potential customers nonetheless.

Hodinkee Shop and State Bicycle) are already using the feature.

Because what are messaging apps if not opportunities to continually turn the endless wheel of commercial sales forward?

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