Walmart plans to launch a new video streaming service from its Flipkart subsidiary in India as part of its battle with Amazon, according to a report fromBloomberg. The service will reportedly be free for members of the Flipkart Plus loyalty program, according to unnamed sources with knowledge of the plans. Walmart acquired the Indian retailer in May last year for $16 billion in what was the world’s largest e-commerce acquisition at the time.
Although Flipkart’s service bears a passing resemblance to Amazon’s Prime Video streaming service,Bloomberg’sreport suggests that it will operate very differently. For one, Flipkart doesn’t plan to initially produce any of its own shows. Instead, it will rely on licensing content from the likes of Disney and Balaji Telefilms. Flipkart Plus also works much more like a traditional loyalty program than the subscription-based Amazon Prime, which costs 999 rupees (around $14) a year in India. Instead, you become a Plus member by earning 300 “super coins” as you spend money with the retailer. Spending 100 rupees (around $1.40) nets you two coins.