People who used HBO Now to watchGame of Thronesknow the struggle of having the system overload and crash. Michael Paull, president of Disney’s streaming services and former CEO of BAMTech (the technology that powered HBO Now for years), is thinking about that as Disney+ prepares to launch.

Disney is pouring all of its resources into promoting its streaming service. One of the biggest booths on the floor at D23, the company’s biennial convention for fans, is dedicated to Disney+. Live demos and trivia draw in excited fans who are clamoring around to get a first look at Disney’s answer to Netflix. Credit cards at the ready, people are signing up for their discounted bundles (D23 attendees can get three years of Disney+ for $140 — a savings of $23) as a timer counts down the days until it launches. People are excited, and Disney is expecting a pretty big first day.

The technology that powers Disney+ is the same that’s used for sports streaming service ESPN+. The team is planning to use what the ESPN+ engineers saw during specific UFC fights to try to prepare for Disney+’s launch day.

why Disney bought a majority stake in the company. Ensuring that people who come to Disney+ can watch it without much buffering or worse — like not being able to run anything at all, as earlyGame of Thronesfans will remember — is key.

“We are ready,” Paull said. “We’re spending a lot of time planning for this launch.”

Disney+ will launch on November 12th for $6.99 a month. Users can also choose to purchase a bundle that includes ad-supported Hulu and ESPN+ for $12.99 a month.


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